MELBOURNE–Just went a stonking lecture as part of the Deakin Lecture Series with Jay Rosen and Lance Knobel, and chaired by ABC Chairman Donald MacDonald (looking down his nose at it all) titled Reporting Change: the media and innovation. Though it really was looking at all that geeky terminology and putting a substantiating spin on it all – sound familiar, dear reader – it could have gone further by grilling the squirming Mr MacDonald about his own thoughts.